Jacob's Creek, the iconic Australian wine brand, has been named Australia’s Most Trusted wine brand by Reader’s Digest in their annual Trusted Brands survey.
For the past 16 years, the survey has investigated which brands in Australia have the best reputation among consumers – and why.
This year, Jacob's Creek has been awarded the winner of the Trusted Brands Survey in the Australian Wine Category, outranking competitors Penfolds and Wolf Blass.
A highly recognised independent market research agency is commissioned by Reader’s Digest each year, to survey a representative sample of people in Australia on their most trusted brands in 65 categories of products and services across a wide range of industries, with over 2,400 people surveyed across Australia annually.
Participants communicated what influences their buying decisions and which brands they believe consistently deliver on promises to satisfy their needs, make their lives easier and offer value for money.